The Green Side Branding

Much love for this brand, not only for being our first client as Picaron Studio, but because is looking for making a change in the society to counteract the damage we do to our planet 💚.

The Green Side is an online market that will seek to bring a new green lifestyle to the Peruvian audience. It is aimed at a young, modern audience that is willing to make a change but still does not find the facilities to do so, as well as a community that encourages them to maintain that new lifestyle.

The Goal

Create a brand that:

  • - Promotes conscious decision.
  • - Build a green community.
  • - Teach to enjoy the little moments of a daily routine.

Chicas ya lo revisé y todo quedó hermoso!! Muchas gracias por toda su ayuda, ha sido muy lindo trabajar con ustedes!!! ... Muchos éxitos con Picaron! Gracias, gracias, gracias.

- Fiorella, The Green Side

"Girls I already checked it and everything is beautiful !! Thank you very much for all your help, it has been very nice working with you !!! ... Many successes with Picaron! Thank you, thank you, thank you."


The Process

After defining objectives, concept and moodboard, we made a unique typography design for the main logo, creating a modern and sophisticated brand, but at the same time strong and outgoing.

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